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 Read: Customer Value Propositions in Business Markets  https://web.p.ebscohost.com/ehost/detail/detail?vid=0&sid=a28cf79e-c39e-42ed-a52a-d5052f4f1e65%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=19707489&db=bth Read: Getting Brand Communities Right https://web.p.ebscohost.com/ehost/detail/detail?vid=0&sid=0e204eb6-b93b-4280-823b-503f3ff64dfc%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=37022046&db=bth Watch: Pricing   Discussion Thread: Price  For this...