20 Sep questions about customer experience
Read Chapters 10 & 11 in Marketing 4.0 and address these questions about customer experience.
For this post, feel free to use the company you work for, or worked for in the past, or select a brand that you admire.
1. What are the most important brand/customer touchpoints and channels for your business?
2. Have you aligned the channels to support a seamless and consistent experience?
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