20 Sep Analyse loyalty programs from the learning theory
Analyse loyalty programs from the learning theory perspective and answer the following questions:
1. Share your experiences about companies loyalty cards and reward systems. What do you think about loyalty cards? Why do
consumers use loyalty cards?
2. If you work for the marketing team of a supermarket, what suggestions you will offer to improve their loyalty or reward
program?
Your group needs to choose a representative and give a 3-minute presentation. NO PPT SLIDES ARE REQUIRED.
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