20 Sep How did QVC grow into a successful company?
Read the case study: Case 23- QVC (See cases starting on page C1)
How did QVC grow into a successful company?
What strategy did QVC use, and how did it support this strategy?
What challenges does QVC face? How has it confronted them so far?
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Case assignments will be graded as follows:
Case Assignment Rubric
Thoroughly answered all of the questions: with references to course material: 70
Spelling/Grammar at college level: 10
Quality/Content: 20
TOTAL: 100 points
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