21 Jan Imagine you’ve just been hired as a Marketing Research Consultant for a brand of your choice

Research Design in action!

Imagine you’ve just been hired as a Marketing Research Consultant for a brand of your choice—this could be a company you love (Nike, Apple, Trader Joe’s), your own business idea, or even something completely fictional (a luxury drone delivery service or AI-powered pet translator!).
Your client wants answers—and fast. But before you dive into data collection, they need you to explain how you plan to design the research.
???? In Your Initial Post, Please Address the Following:
In a 2-3 minute video recording, address the following:
Choose a Business or Product:
Introduce the company or product and briefly explain a marketing challenge or opportunity it faces. For example: “XYZ Coffee wants to test a new plant-based cold brew line targeting college students.”
State a Research Question & Objectives:
What do you want to learn? For instance: “What factors influence trial of plant-based cold brew among Gen Z consumers?” Outline 2–3 specific objectives.
Choose a Research Design Type (Exploratory, Descriptive, or Causal):
Justify your choice. Why is this approach best for your problem?
Suggest a Methodology:
Would you conduct focus groups? Surveys? A field experiment? Briefly describe how you’d collect and analyze data.
**** Discussion Post Guidelines:

Please Note: This Assignment Consists of Two Parts and Totals 100 Points
Part 1 – Initial:
It should comprise a minimum of 300 words and follow APA format.
Ensure that your initial post includes intext citations, and references to 3 scholarly journal articles within the las 3-4 years .
The initial post is due on this Wednesday
Please be reminded that submitting plagiarized answers is strictly prohibited. All responses must be composed in your own words and represent your original work.

AI Usage: While AI tools can be used for support, you must cite any AI-generated text or ideas. Submissions must reflect your own understanding and effort. Failure to cite AI in posts will lower your grade.
Note on Scholarly Journals: Scholarly journals are publications that contain articles authored by experts, researchers, and academics within a specific field. These articles are usually more comprehensive and in-depth compared to those found in popular magazines or newspapers. Scholarly journals contribute to academic discussions and the advancement of knowledge within a particular discipline. They typically feature extensive citations, references, and may include supporting elements like charts, graphs, or tables. Scholarly journals are designed for an audience of scholars, researchers, and professionals within the field.