22 Nov Assume that you are part of the market research team that conducted the research described in the Case 20: “HBO Max.”
For this assignment, assume that you are part of the market research team that conducted the research described in the Case 20: “HBO Max.” You are responsible for reporting the data to the senior management group responsible for HBO Max. Create a 10-12-slide PowerPoint presentation with a minimum of 100 words of speaker’s notes per slide. Address the following questions:
What insights does a wallet allocation rule approach provide that are not available through traditional measures designed to gauge customer satisfaction (e.g., NPS, customer satisfaction)?
What do the data reported in the case study tell you about the opportunities and challenges for HBO Max as it competes in the video streaming market?
Why is it important that a KPI should have a strong linkage to business outcomes?
Why is share of streaming important even if the amount of time a user accesses the service does not directly impact revenue?
Use your presentation to pitch your ideas for improving HBO Max based on the case study outcomes and additional current information about the competition in the video streaming market. Identify current market or technology trends.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.