Overview

Congratulations! Your funding pitch was a resounding success, and your proposed product or service has been officially approved. Senior management was so impressed with your presentation that they announced the project in a company-wide memo, recognizing your hard work and vision. Congratulations on an outstanding achievement!

One line in the memo really caught your attention: “We are eager to see the project to completion and the many other product offerings to come from this initiative.”

Scenario

When you consult with the project manager (PM), they explain that senior management typically expects to see opportunities for product or service extensions or clear pathways to build on the original idea. This could include variations like lower cost or premium versions, new customer targets or customer segments, or other strategic enhancements.

The PM also adds that senior management will expect to see plans in place for business continuity to safeguard the project's funding. Therefore, the immediate next step is developing a business continuity plan.

Directions

Create a business continuity plan that outlines the next steps, including potential project improvements and strategies to mitigate risk and to protect the product investment. To accomplish this task, leverage employee and customer feedback on the new product or service. Additionally, conduct additional market research and perform a PESTLE analysis to identify any external factors that could affect your new product offering.

Specifically, you must address the following rubric criteria:

1. Business Continuity Plan: Outline a basic business continuity plan for your business that identifies key business areas and critical functions and also identifies at least one measure for recovering or maintaining critical business operations in case of an emergency. Include how you will ensure that this plan is followed.
2. Post-Launch Stage: Propose new ideas for the post-launch stage, including one idea for a product or service improvement you plan to implement after the initial launch and one idea for increasing your customer base or engagement post launch.
3. Feedback Loops: Explain how you will implement feedback loops for your product or service.
4. PESTLE Analysis: Use PESTLE analysis to identify at least one external risk factor that may affect the project. Then provide a solution or contingency plan for mitigating that risk.

What to Submit

Your submission must be a 1- to 2-page Microsoft Word document with double spacing, one-inch margins, and 12-point Times New Roman font. Any sources cited should use APA formatting.