Post a Response 

For this discussion you will begin a competitive analysis of your hypothetical company, which will become part of the  marketing plan you will start developing in your Week 4 assignment. 

Please respond to the following:

1. Analyze the social media presence of each competitor (including platforms, types of content, the number of followers, and their customer reviews, including the company response). 
2. Which elements of your competitor's social media presence are most effective? 
   • Include how  they could improve.
3. How would you (as the owner of your hypothetical company) use this type of analysis in your own social media marketing strategy?

Discuss your findings with your classmates and use the feedback you receive to improve this portion of your competitive analysis before including it in your Week 4 assignment. 

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
  • Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue. 
• Do not copy and paste content from the web. This is a violation of Strayer's Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the library or review library guides. For citing social media resources refer to How Do I Cite a Post From Social Media? 
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
• Video: How to View the Discussion RubricLinks to an external site..