BUS 225 Project Four Guidelines and Rubric

Competency

In this final part of a four-part project, you will demonstrate your mastery of the following competency:

• Communicate professionally to diverse internal and external audiences

Scenario

Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, company leadership has asked you to prepare a draft of the press release to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting. This audience includes customers, vendors, suppliers, and the general community.

Directions

Complete the Project Four Template and submit it for instructor feedback.

Using the template provided in the What to Submit section below, draft a press release that reflects your company’s new venture and how it affects the general audience. Your press release should address the following rubric criteria:

1. Construct an external press release.
   1. Construct an external press release that addresses the key points appropriate for external audiences.
2. Summarize the diversification decision.
   1. Summarize the diversification decision appropriately for external audiences.
3. Explain why the decision was made.
   1. Summarize why the decision was made in a manner appropriate for external audiences.
4. Explain where in the marketplace the new products are launching.
   1. Summarizes where in the marketplace the new products are launching for external audiences.
5. Identify who benefits from this product in both the company and the community.
   1. Summarize who benefits from this new product in both the company and the community appropriately for external audiences.

What to Submit

To complete this project, you must submit the completed Project Four Template of 1 to 2 pages with double spacing. Sources should be cited according to APA style.

Project Four Rubric

CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)ValueConstruct an External Press ReleaseExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerConstructs an external press release that addresses the key points appropriate for external audiencesShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include inappropriately addressing external audiencesDoes not attempt criterion30What the Decision WasExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes the decision appropriately for external audiencesShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that is incomplete or is not appropriate for external audiencesDoes not attempt criterion15Why the Decision Was MadeExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes why the decision was made in a manner appropriate for external audiencesShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that does not address key decision details or is not appropriate for external audiencesDoes not attempt criterion15Where in the Marketspace the New Products Are LaunchingExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes where in the marketplace the new products are launching for external audiencesShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that is missing key elements of the new market space or is not appropriate for external audiencesDoes not attempt criterion15Who Benefits From This Product in Both the Company and the CommunityExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes who benefits from this new product in both the company and the community appropriately for external audiencesShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that does not include benefit to the company or the community or is not appropriate for external audiencesDoes not attempt criterion15Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication5Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5Total:100%