Prompt

In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.

Specifically, you must address the following rubric criteria:

1. Describe the need for an alignment among the sales, operations, and marketing departments to ensure the successful reopening of the park. Consider the following key elements (1–2 slides):
   • Interdepartmental communication
   • Knowledge and feedback sharing
2. Identify and describe the role of these cross-functional departments and how they can contribute to improve brand equity. Consider following points for your description (3–5 slides):
   • Sales
     • If the sales department's primary role is to create individual and group sales for the company, what strategy can they undertake to grow sales considering the current situation? Ground your response in research and rich detail, using citations and resources.
   • Operations
     • If the operations department’s primary role is the safety of the guests and employees, what strategy can they undertake to ensure a safe and fun experience for both guests and employees? Ground your response in research and rich detail, using citations and resources.
   • Marketing
     • If the marketing department’s primary role is to attract, retain, and grow revenues from the park’s target audience, what strategy can they undertake considering the current situation? Ground your response in research and rich detail, using citations and resources.

What to Submit

Submit a narrated PowerPoint presentation that is 5 to 7 slides in length. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations fo