Chat with us, powered by LiveChat You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. In response to a VUCA (volatile, unc - Essayabode

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. In response to a VUCA (volatile, unc

 

Overview

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. In response to a VUCA (volatile, uncertain, complex, and ambiguous) world, innovation has become a necessity for most organizations that want to compete in the marketplace. This includes automobile and truck manufacturers. The organization from the course scenario has decided to add IoT technology to its vehicles. While the organization is debating whether to utilize incremental or discontinuous innovation, you have been asked to create a presentation analyzing the dimensions of innovation for your team members. This presentation will help your team members understand the potential options for the organization and the possible technological trajectory (path).

Prompt

Using the information in the overview above and reviewing dimensions of innovation and the five major technological trajectories from your textbook, create a presentation analyzing innovations. It may be helpful to review the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Your presentation should include the following points:

  1. Slide One: Give examples of types of innovation for your company at the component and system levels.
  2. Slide Two: Describe the potential incremental innovations from the types of innovation and explain why they are incremental.
  3. Slide Three: Describe the potential discontinuous innovations from the types of innovation and explain why they are discontinuous.
  4. Slides Four/Five: Explain the potential path for your organization by identifying one of the five technological trajectories for your organization along with your justification for that choice.

What to Submit

Using PowerPoint, create a 4–5 slide presentation that includes detailed speaker notes highlighting the important points you want to emphasize to your team members and includes references cited in APA format. 

Table 4.7 Five Major Technological Trajectories

Supplier Dominated

Scale Intensive

Science Based

Information Intensive

Specialized Suppliers

Typical core products

Agriculture Services

Traditional manufacture

Bulk materials consumer durables Automobiles Civil engineering

Electronics Chemicals

Finance Retailing Publishing Travel

Machinery Instrument Software

Main sources of technology

Suppliers Production learning

Production engineering Production learning Suppliers Design offices

R&D Basic research

Software and systems departments Suppliers

Design Advanced users

Main tasks of innovation strategy

Positions

Based on nontechnological advantages

Cost-effective and safe complex products and processes

Develop technically related products

New products and services

Monitor and respond to user needs

Paths

Use of IT in finance and distribution

Incremental integration of new knowledge (e.g., virtual prototypes, new materials, B2B*)

Exploit basic science (e.g., molecular biology)

Design and operation of complex information processing systems

Matching changing technologies to user needs

Processes

Flexible response to user

Diffusion of best practice in design,

production and distribution

Obtain complementary assets Redefine divisional boundaries

To match IT-based opportunities with user needs

Strong links with lead users

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