Competency

Distinguish factors that influence buyer behavior.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You are the new marketing manager for a beverage company, April Beverage Company. April Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.

Instructions

Create a PowerPoint slide presentation encompassing 11 slides using APA format (Title slide, Reference slide(s), citations) to discuss the sales pitch. All slides must include speaker notes. Bullet format or short sentences should be used on slides, not paragraphs. The bulk of the information for each slide must be in the speaker notes. Make sure to submit your presentation in a PowerPoint file. If you submit a pdf file, the instructor cannot see the speaker notes.

In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:

• Slide 1: Title slide includes the name of the beverage.
• Slide 2-3: Describe the new beverage changes. You want to compare the old beverage vs the new beverage
• Slide 4-5: Explain the importance (at least three factors) of creating a consumer buyer profile and its components.
• Slide 6: Create a consumer buyer profile (Persona) for the new beverage, using a template. The link (below) to a Buyer Persona template may be used as your template.
• Slide 7-8: What is the new marketing strategy for the new refreshed beverage based on the new consumer buyer profile?
• Slide 09: Conclusion- Asking for the “buy in” or support for your concept. This is in form of a question. You want to ask for the support of the refreshed beverage (here is where you want to ask for the “buy-in”).
• Slide 10: References 

Note: Speaker’s notes are required for this presentation. You may add additional slides if needed to sell your new concept for the refreshed beverage.

A – 4 – Mastery

Comprehensive title slide which includes the name of the beverage.

A – 4 – Mastery

Comprehensive description of the new beverage changes (3 slides) with comparison of the old beverage vs the new beverage while incorporating speaker notes.

A – 4 – Mastery

Comprehensive explanation of the importance (at least three factors) of creating a consumer buyer profile and its components while incorporating speaker notes.

A – 4 – Mastery

Comprehensive consumer buyer profile (Persona) for the new beverage, was created using a template while incorporating speaker notes.

A – 4 – Mastery

Comprehensive description of the new marketing strategy for the new refreshed beverage based on the consumer buyer profile while incorporating speaker notes.

A – 4 – Mastery

Comprehensive Conclusion- Asking for the “buy in” or support for your concept. This was in the form of a question while incorporating speaker notes.

A – 4 – Mastery

Demonstrates exemplary attribution using at least two credible scholarly sources in a professional presentation including writing standards such as grammar, spelling, and punctuation.