20 Aug Environmental Analysis – Markets: State the core target market of the firm.
Environmental Analysis – Markets: State the core target market of the firm. After identifying this target market segment, you should analyze it from an external social environment perspective, centered on demographic and societal culture changes, not the internal corporate culture.
Competitive Analysis: State the generic strategy (differentiation, cost leadership, focused differentiation or focused cost leadership) the company currently follows and explain your assertion. Locate the company in relationship with actual and potential competitors with regard to generic strategies. In what direction is the company moving? Is it a voluntary decision, or an industry- or economy- wide development? What should the company be doing regarding its strategic direction?
4 Ps Analysis: Product, Place, Price, Promotion
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