20 Aug 250 words or more due at monday by noon eastern time
250 words or more due at monday by noon eastern time
Now that you are aware of Cialdini’s Principles of Influence: Reciprocation, Committment/Consistency, Social Proof, Liking/Likablity, Authority, and Scarcity, analyze as many ads (print, video, radio, billboard) or sales pitches – this includes e-commerce site listings – as you can – at least five (5). If the ad is something you can take a photo of or screen capture do that – and it’s okay to mark that up . If it’s a video/audio ad or a sales pitch you can link to the video or provide a rough transcript. Your analysis needs to include which of the influence principles was used – it most likely uses more than one. The example on the right uses Reciprocation (the price reduction – we reduced the price, now you must buy this to be even), Social Proof (only 1 pair left covers this as it implies others have purchased), Likability (awww! adorable seals!), and Scarcity (Hurry! only 1 pair left! almost gone!). After matching the ad/pitch/solicitation to the influence ponder how that made you feel. How could you improve the appeal of the ad/pitch/solicitation using Cialdiin’s principles of influence?
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