• Read: Gamble, Peteraf, & Thompson: Chapter 4
• PageRead: Rumelt: Chapters 11 – 14
• PageRead: Keller: Chapters 10 – 12, Epilogue
• Watch: How to Search in the ProQuest Central Database https://watch.liberty.edu/media/t/1_2ikwcvrt   

Discussion Thread: Internal Environment, Power / Weakness, and Decision Models

Evaluating the internal environment of the company is critical to the process of developing a
company’s strategy. When evaluating the internal environment, it is important to understand key
sources of power or weakness that exist. Decision models continue to impact strategy development and
should continuously be evaluated, and others considered.
Minimum of 500 words in the body.
Minimum of 2 sources from the literature in addition to course texts.
Use bolded headings below in the discussion.
Current APA format must be used.
Use the following outline:
• Introduction
• Process: Evaluating the Internal Environment ‐ What is the process for evaluating the
internal environment. Discuss the process for evaluating the internal environment in no less
than 200 words.
• Strategic Thinking: Key source of Power / Weakness ‐ What is an example of a key
source of power or weakness and why is it important. Discuss the key source of power or
weakness and why it is important in no less than 200 words
• Decision Model – no less than 100 words
• How do my decision models aid / hinder the process of evaluating the internal environment
and why? Discuss how and why your decision model(s) aid / hinder the process of
evaluating environment.
• What other decision models are being considered and why? Discuss what models you are
considering using as a better choice and why.
• Conclusion
Support your factual assertions with citations.
Include an Annotated Bibliography, in current APA format, of the 2 additional Sources:
• Minimum of 250 words in each annotation
• Use the bolded headings below for each annotation
Use the following outline:
• Summary of Key Points
• Evaluation of the Quality of the Publication
• Evaluation of the Quality of the Author(s)
• Where this fits into the discussion

Discussion Thread: Internal Environment, Power / Weakness, and Decision Models

Evaluating the internal environment of the company is critical to the process of developing a company’s strategy. When evaluating the internal environment, it is important to understand key sources of power or weakness that exist. Decision models continue to impact strategy development and should continuously be evaluated, and others considered.

For your main thread, perform the following:

1. Discuss the process of evaluating the internal environment.
2. Discuss a key source of power or weakness.
3. Discuss your current decision model(s) and others that are being considered.
4. Develop an Annotated Bibliography for the additional references used in your discussion.
5. Support all of your factual assertions with citations.