27 Mar Starbucks Coffee Company
1. Draw the SWOT matrix of the new Starbuckscompany.
2. Provide examples of the Corporate Social Responsibilities (CSR).
3. What is the competitive strategy used by thiscompany? Justify.
4. Use the five forces of the M. Porter matrix to describe the Starbucks industry, particularly, in Japan.
5. Describe the relationship of Starbucks with its primary stakeholders.
6. Describe the core competency of Starbucks company.
7. What kinds of strategic alliancesare used by Starbucks in China?
8. What are the main challenges that this company facesin the Indian market?
9. Assess the competitive advantage of Starbucks in the global market.
10. Recommend solutions for Starbucks to improve its competitive advantage in both Japan and China.
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