24 Oct In recent decades advances in information and technology, as well as changes in consumer behavior, have posed serious challenges to traditional business models in the entertainment an
Please make sure that you understand the instructions.. Please I need this by Thursday……
“THE TEMPLATE IS ATTACHED”
OBJECTIVE
- Identify and analyze a company within the entertainment and media industries that went out of business
- Conduct research using the library databases EBSCOHost and Nexis Uni
- Research a company dossier
OVERVIEW
In recent decades advances in information and technology, as well as changes in consumer behavior, have posed serious challenges to traditional business models in the entertainment and media industries. History has shown us that when companies fail to adapt and to find new, sustainable business models, the death of their business is inevitable. As we’ve learned this week, this is a business concept known as “Adapt or Die.”
For our first assignment, you’ll research an entertainment or media company that went out of business due to its failure to innovate. As an emerging industry leader, think about how their missteps can help inform the decisions you make and risks you take as you grow in your career.
Week 1’s Lesson module provides resources to help you complete this assignment.
INSTRUCTIONS
Fill out the template (found under “Downloads” below) about a company that went out of business in the last 10 years.
Part I: Identify & Analyze
On the template provided, answer the following questions:
- Name of the business that went out of business (Must specifically be within a sector of the entertainment and media industries)
- Insert an image that represents the company (This can be a logo, photo of the company’s storefront, or product that the company produced)
- What year did the company go out of business/file for bankruptcy?
- What were the company’s revenue streams at the time? (3-5 maximum sentences)
- Using the Nexi Uni database, find the "company dossier" for the business and take a screenshot of their last recorded Annual Revenue figure.
- In 250-500 maximum words, based on your research and critical analysis, explain the missteps and reason(s) why the company went out of business.
- In 250-500 maximum words, based on your research and critical analysis, what lessons can be learned from the failure of this business? What do you think they could/should have done differently?
Part II – Research & References
Provide 4 references that support the answers you provided in Part I. Keep in mind that Wikipedia is not considered a credible source. Using Wikipedia for even 1 resource, will result in a "Poor" grade for the research portion of your grade.
Reminder: Week 1’s Lesson module to help you successfully complete this assignment. Make sure you read and watch all the materials and resources provided.
Business in the Entertainment & Media Industries (BEM)
Assignment 1 – Adapt or Die: Businesses That Failed to Innovate
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Student name: <Type here> |
Part I – Identify & Analyze
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1. Name of the company that went out of business (Must specifically be within a sector of the entertainment and media industries) |
<Type here> |
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2. Insert an image that represents the company. (This can be a logo, photo of the company’s storefront, or product that the company produced) |
<Insert image here> |
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3. What year did the company go out of business/file for bankruptcy? |
<Type here> |
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4. How did the company generate revenue? Describe their revenue stream(s). (3-5 maximum sentences) |
<Type here> |
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5. Using the Nexis Uni database on Full Sail’s library website, find its company dossier and take a screenshot of their last recorded Annual Revenue. (Learn how to find the company dossier by watching the “Navigating Library Resources” video in the “Read & Watch BEFORE Assignment 1” activity on FSO) |
<Insert screenshot here> |
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6. In 250-500 maximum words, based on your research and critical analysis, explain the missteps and reason(s) why the company went out of business. |
<Type here> |
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7. In 250-500 maximum words, based on your research and critical analysis, what lessons can be learned from the failure of this business? What do you think they could/should have done differently? |
<Type here> |
Part II – Research & References
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Reference 1: (Specific link to the image used in Part I, Question 2): |
<Insert refence/link here> |
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Reference 2: |
<Insert refence/link here> |
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Reference 3: |
<Insert refence/link here> |
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Reference 4: |
<Insert refence/link here> |
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