24 Mar Please use the two attachments to put together your final powerpoint. Do not just simply copy the words from the attachments into the powerpoint.? Goal: Demonstrate ?the ability to cre
Please use the two attachments to put together your final powerpoint. Do not just simply copy the words from the attachments into the powerpoint.
Goal: Demonstrate the ability to create a final project that uses both research-based and personal content while using presentation software to communicate with an intended audience.
Description:
During the first six-weeks you formulated a project plan, researched the content of the plan, and collected quality academic and non-academic sources. you will create a presentation that builds upon the Week 3 Project Plan and the Week 5 Location and Access (Source Organization worksheet) that effectively communicates the knowledge you have gained during COMM120.
Please consider the following:
- Presentation will include an introduction, body, conclusion, and properly formatted reference/work cited slide in the citation style of your degree program (APA, MLA, or Chicago).
- Clear evidence that the topic was researched and expanded upon the week 2 Project Plan.
- Presentation provides audience with information to increase their knowledge of the topic presented.
- Presentation engages the audience by using elements such as images, graphs, and charts. Appropriate citations must be included.
- Three (3) vetted credible sources. One (1) of the sources must be scholarly and from the library.
If you have multimedia skills and want to add creative content to your presentation, please do! Try to add any of the following enhancements and as you do, think about how it will impact your presentation and improve communication with the intended audience.
- Voice narration, closed captioning, script.
- Appropriate background music (must be cited on reference page).
- Creative use of slide animations and transitions.
2
Thelma Jordan
Project Plan
Part I: Topic
Topic: The impact of social media marketing on consumer behavior in the fashion industry .
Scope and value: The research will explore the relationship between social media marketing and consumer behavior in the fashion industry, examining how social media platforms influence fashion consumer decisions. The study aims to add value to the fashion industry by providing insights into the effectiveness of social media marketing strategies in attracting and retaining customers.
Communication medium: The project will be communicated through a research paper, which will be presented using various digital media, such as videos, infographics, and interactive presentations. The presentation will be unique by incorporating real-world case studies and industry examples to enhance the audience's understanding.
Critical thinking questions:
· What is the impact of social media marketing on consumer behavior in the fashion industry?
· How do different social media platforms affect fashion consumer decisions?
· What social media marketing strategies most effectively attract and retain fashion customers?
· What are the limitations and challenges associated with social media marketing in the fashion industry?
· How can fashion brands use social media marketing to build brand loyalty and customer engagement?
,
2
Business Administration
Thelma Jordan
February 26 2023
Source Evaluation Worksheet
Part I: Topic
Topic: The impact of social media marketing on consumer behavior in the fashion industry .
Scope and value: The research will explore the relationship between social media marketing and consumer behavior in the fashion industry, examining how social media platforms influence fashion consumer decisions. The study aims to add value to the fashion industry by providing insights into the effectiveness of social media marketing strategies in attracting and retaining customers.
Communication medium: The project will be communicated through a research paper, which will be presented using various digital media, such as videos, infographics, and interactive presentations. The presentation will be unique by incorporating real-world case studies and industry examples to enhance the audience's understanding.
Critical thinking questions:
· What is the impact of social media marketing on consumer behavior in the fashion industry?
· How do different social media platforms affect fashion consumer decisions?
· What social media marketing strategies most effectively attract and retain fashion customers?
· What are the limitations and challenges associated with social media marketing in the fashion industry?
· How can fashion brands use social media marketing to build brand loyalty and customer engagement?
Part II: Source Evaluation
Article Title: Success of social media marketing efforts in retaining sustainable online consumers: An empirical analysis of the online fashion retail market.
Article Author(s): Wang, Y., Chowdhury Ahmed, S., Deng, S., & Wang, H.
Retrieval Information (example website link): https://www.mdpi.com/488566
Source’s Publication Date: 2019
Publishing Information: Sustainability.
Source Summary:
This article by Wang et al. (2019) explores the success of social media marketing efforts in retaining sustainable online consumers in the online fashion retail market. The study uses empirical analysis to examine the impact of various social media marketing strategies, such as social media advertising, social media influencer marketing, and user-generated content, on sustainable consumer retention. The findings suggest that social media marketing efforts positively influence sustainable online consumer behavior in the fashion retail market, and brand trust plays a significant role in retaining sustainable consumers.
Article Title: Understanding consumers' social media engagement behavior: An examination of the moderation effect of social media context
Article Author(s): Cao, D., Meadows, M., Wong, D., & Xia, S.
Retrieval Information (example website link): https://www.sciencedirect.com/science/article/pii/S014829632030401X
Source’s Publication Date: (2021).
Publishing Information: Journal of Business Research.
Source Summary:
The article by Cao et al. (2021) investigates consumers' social media engagement behavior, focusing on the moderation effect of social media context. The study uses survey data to examine how different social media contexts, such as social media platforms, content types, and engagement types, moderate the relationship between consumer characteristics and social media engagement behavior. The findings suggest that social media context plays a significant role in shaping consumer engagement behavior and that understanding the moderating effect of social media context is critical for designing effective marketing strategies.
Article Title: How social media shapes the fashion industry: The spillover effects between private labels and national brands.
Article Author(s): Hsiao, S. H., Wang, Y. Y., Wang, T., & Kao, T. W.
Retrieval Information (example website link): https://www.sciencedirect.com/science/article/pii/S0019850118304425
Source’s Publication Date: 2020
Publishing Information: Industrial Marketing Management
Source Summary:
The article by Hsiao et al. (2020) examines how social media shapes the fashion industry and the spillover effects between private labels and national brands. The study uses a mixed-method approach, combining text mining and regression analysis, to examine social media content and engagement behavior of private label and national brand fashion retailers. The findings suggest that social media significantly influences consumer perception and preference for private label and national brand fashion retailers. Furthermore, the study highlights the importance of understanding the spillover effects between private label and national brand fashion retailers in designing effective social media marketing strategies.
Article Title: Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions. Asia Pacific Journal of Marketing and Logistics.
Article Author(s): Zhao, L., Lee, S. H., & Copeland, L. R.
Retrieval Information (example website link): https://www.emerald.com/insight/content/doi/10.1108/APJML-08-2017-0183/full/html
Source’s Publication Date: (2019)
Publishing Information: Emerald Publishing Limited
Source Summary:
The article by Zhao et al. (2019) investigates the impact of social media on Chinese consumers' environmentally sustainable apparel purchase intentions. The study uses survey data to examine the relationship between social media use, environmental concern, and sustainable apparel purchase intentions among Chinese consumers. The findings suggest that social media use positively influences consumers' environmental concerns and sustainable apparel purchase intentions. Furthermore, the study highlights the importance of using social media platforms to promote environmentally sustainable apparel in the Chinese fashion market.
Source Evaluation | 1
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