15 Feb Identify a small to medium sized business (it can be the same company you focused on for last week’s discussion) that has a product/service/brand that you are familiar with. State
For the following prompts, identify a small to medium sized business (it can be the same company you focused on for last week’s discussion) that has a product/service/brand that you are familiar with. State the name of the company and brand/product at the start of your discussion and answer for the following prompts.
Prompt 1: using the prompts from the Objectives and Strategy sections of the integrated marketing plan), describe the company’s customer value-driven marketing strategy. Conclude your analysis with writing a positioning statement that reflects what you think they are doing. You are going to base your analysis and your statement mostly on what you can observe from their promotional materials and/or the observable customer experience(s) they have created, make your best guess. How are they segmenting and positioning their target consumers?
Prompt 2: What individual product or service decisions were made or not made? What is being done well and what could improve to build better customer value? Why?
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