15 Feb Fiona manages a team within a disability services organisation. Fiona has been asked to assess some of the organisation’s communication strategies to decide whether they are approp
CASE STUDY – Fiona manages a team within a disability services organisation. Fiona has been asked to assess some of the organisation’s communication strategies to decide whether they are appropriate for the current internal and external stakeholders.
Currently, all information to staff is given verbally at weekly staff meetings. The organisation is promoted to external stakeholders, including potential clients, through brochures and posters. The brochures and posters are in English.
Information for staff, clients and the general public regarding disabilities and disability rights is provided in the form of written fact sheets that are available at the office or can be mailed on request.
Consider these three contexts:
Context 1: English as an additional language
The staff and clients at the organisation come from a wide variety of cultural backgrounds, including Aboriginal people and people from non-English speaking backgrounds.
Context 2: Educational level and demographics
The organisation provides services primarily for young people between the ages of 12 and 25.
Context 3: Disabilities that can impact communication
Following the inclusive values of the organisation, there are also staff members with hearing impairments and learning difficulties such as dyslexia.
1. Identify three communication strategies used in the case study. Explain why each of these communication strategies is not suited to the context in which it is applied.
2. Identify a process you would use to adapt the current strategy to suit Context 1.
3. Identify a process you would use to adapt the current strategy to suit Context 2.
4. Identify a process you would use to adapt the current strategy to suit Context 3.
5. Explain why it is important to identify and follow processes when adapting communication strategies to suit new or changed contexts.
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