15 Feb Develop a significant event in a venue of your choice. 1. List the specificics of the event: Type of event Anticipated demographics Type of venue (use an existing venue) Geopraphic
In this case study, you will be asked to develop a significant event in a venue of your choice.
1. List the specificics of the event:
Type of event
Anticipated demographics
Type of venue (use an existing venue)
Geopraphic location of the venue.
Capacity of the venue.
Potential attendance.
2. Next, you will develop a syetem to measure and evaluate the guest experience.
3. FInally, you will develop a system to measure and evalute the client (advertisers and sponsors) experience (ROI).
Clients will inclued a minimum of:
1 hotel
1 car dealership
2 resturants
1 bank
Sponsor will be major non-alcohol beverage (Red Bull, Coke, Pepsi)
4. Thoroughly explain what you learned from this event.
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