15 Feb Destination BC, in partnership with Indigenous Tourism BC, launched its Find Yourself campaign. This award-winning campaign is BC’s first international tourism campaign since the
. Destination BC, in partnership with Indigenous Tourism BC, launched its Find
Yourself campaign. This award-winning campaign is BC’s first international
tourism campaign since the pandemic.
Here’s the link: Find Yourself ( on youtube)
2. What age demographic is this ad targeting?
3. Discuss how this ad moves people along the hierarchy of effects model
a. awareness
b. knowledge
c. liking and preference
d. conviction
e. purchase
4. What impact may the verbal and visual images in this commercial have on
people?
5. What is the purpose of the tagline – Find Yourself? (pages 139-140) Is this
tagline effective? Why or why not?
6. Do you think this ad will be effective? Why or why not?
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