15 Feb Buyer Persona Purpose: Creating buyer personas is the first step in developing the right content for an organization’s content marketing strategy. This assignment will help you on
Assignment 1: Buyer Persona Purpose: Creating buyer personas is the first step in developing the right content for an organization’s content marketing strategy. This assignment will help you on understanding and creating personas. This assignment should be completed individually, saved to your computer, and submitted online before the due date. The total score is 4 pts.
Instructions: You will research an ideal graduate level education candidate for Rutgers Business School online master’s/MBA degrees and create a persona that reflects the interests and objections of this ideal candidate. Using the buyer persona template (provided in this module), make and upload your completed persona. Make sure to map potential content topics that will be of interest for your persona.
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