15 Feb A writer working on an insurance information brochure is having trouble grouping the ideas logically into an outline. Using the information presented in the textbook instructions,

A writer working on an insurance information brochure is having trouble grouping the ideas logically into an outline. Using the information presented in the textbook instructions, make an outline paying attention to the appropriate hierarchy of ideas.The list of items presented should be organized into a few main categories, then related ideas are grouped under those categories, and finally all items are put in logical order.Study Figure 5.6 Organizing Your Thoughts with a Clear Outline shown here and on textbook page 144.

Additional Comments: Although the terms used in this exercise are common in the insurance field, most students have likely not purchased accidental death and specific accident hospitalization insurance. Hence, note that the textbook uses the terms coverage and benefit synonymously. Both terms refer to what the buyer would receive from the insurance company.Being a marketing brochure, the first major category should inform the buyer of what they will receive from the plan under each of the circumstances described. The second major category should inform the buyer of how much the insurance will cost, and other cost-related information. The third major category lets the buyer know that nothing is required of them to purchase this insurance. This is in contrast with some insurance companies that require physical exams and answers to specific health questions.Additionally, if you are not familiar with the auto-outlining tool in MS Word, use the Tab key to format your outline. Levels of hierarchy shoould be made clear and as shown in Figure 5.06 above. Do not place all items flush with left margin.When outlining a lot of detailed information, put the first draft aside for a day or two after basic organization of the information. Then, revisit with a refreshed mindset to achieve optimal organization.Item 2Exercise 5-15 Planning: Assessing Audience Needs, p. 153 [LO-4]Explanations for the three suggested modifications to a company’s “About” or “About Us” page should be about four sentences each. Note that proper nouns should always be capitalized.
Item 3Storytelling”Storytelling is an effective way to organize many business messages because it helps readers personalize the message and understand causes and consequences” (Thill and Bove 145). Discussion on this topic is included within Learning Objective 5, “Building Reader Interest with Storytelling Techniques” (145-148). Instructions:View the video by textbook author Courtland Bove. Then, describe a real or fictitious professional or business setting in which you could use storytelling to present information to colleagues, recruit or train employees, or entice investors or customers. Be specific, and tell why storytelling would be effective in this situation. Further explanation of what storytelling is, or examples of others who use or recommend storytelling should not be included.
Link is here https://www.youtube.com/watch?v=gh1o8_cFggo