15 Feb “Using big data and analytics to enhance customer experience: A case study of Starbucks”. My professor has asked me to align my research questions with Customer Focus Theory and c
I have been tasked to write a research paper about “Using big data and analytics to enhance customer experience: A case study of Starbucks”. My professor has asked me to align my research questions with Customer Focus Theory and complete the paper. The research questions I have shared with my professor are as follows:
How does gathering and understanding customer requirements using big data and analytics affect customer focus at Starbucks?
How does receive and utilizing customer feedback using big data and analytics affect customer focus at Starbucks?
How does improving customer relationships using big data and analytics affect customer focus at Starbucks?
Please help me. Thanks
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