19 Jan Customer Lifetime Value in Marketing Dashboard.pptx (1.682 MB) A1_clv-template.xlsx (45.455 KB) 2. CLV_A1.pptx (237.992 KB) A1_2_CLV_Example.xlsb (3.742 MB) Calculating Customer Lifetime
marketing case study and need an explanation and answer to help me learn.
Attached Files:
1. Customer Lifetime Value in Marketing Dashboard.pptx (1.682 MB)
A1_clv-template.xlsx (45.455 KB)
2. CLV_A1.pptx (237.992 KB)
A1_2_CLV_Example.xlsb (3.742 MB)
Calculating Customer Lifetime Value (A1)- Excel File with 1 page summary (Please check the best paper for your reference)
In CLV_A1 page 19,
It costs H.Marketing $203 to acquire a customer.
H.Marketing earned $200 per year from a customer. (CAN VARY OVER TIME)
And had an annual retention rate of 80% (CAN VARY OVER TIME)
Assuming cash flows are discounted at 12%,
1.Estimate the value of a customer WITH CLV TEMPLATE
We have fixed numbers only for
Revenue per customer= $200
Acquisition cost =$203
Discount rate =12%
EACH of You might have a different idea for these variables.
Average Product Cost: Assume based on Revenue, but can vary over time based on your prediction
Up-selling and Retention Cost: Assume based on your prediction and market experience
Retention rate: you may plug decreasing rate from 80% to 60% based on your assumption and market experience
This means there is no right or wrong answer but differs by your assumption. Please indicate your justification in Word Document.
Using Customer Value to Value a business(A1_2): No assignments but for your final project.
In the Zoom recording, A2 is referring to A1_2. Just come back to check the A1_2 for your final project. For A1, we only need to understand the components of CLV through A1 CLV template.
CHECK BEST PAPERS FOR YOUR REFERENCE.
Requirements: | .doc file
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