18 Oct Advertisement Analysis
Advertisement Analysis
Choose an advertisement, either on television, on the radio, on the internet, or in print.
Describe and analyze the advertisement by answering the following questions:
Where did you find the advertisement?
Briefly describe the scenario depicted in the advertisement.
What product is being advertised?
Who is the audience for this advertisement? How do you know this?
Identify the main claim in that advertisement.
Is the claim credible? Why or why not? Use class terminology to explain.
What might make the claim more credible? What might make it less credible?
How does the author use rhetorical strategies to sell this product to its audience?
Does the advertisement reveal any cognitive biases? Which ones and how?
Your analysis must be at least 400 words in length and follow APA formatting and citation guidelines as appropriate.
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