17 Aug For this week’s discussion, we will take a look at the website for the Skinny Cow ice cream company.
For this week’s discussion, we will take a look at the website for the Skinny Cow ice cream company. The website is at: www.skinnycow.com (The company also uses the url www.icecream.com)
Review the website, then compose a post that responds to the following questions:
- How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.
- Which targeting strategy have they chosen?
- Which positioning strategy (or strategies) are they using? Explain.
- The brand has asked that you suggest two new target audiences that it should explore for market expansion. What TWO targets would you recommend that the brand explore? State why for each?
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