11 Jul In what kind of industries does a localization strategy make sense?
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choose ONE of the questions below from this unit and write at least a one page journal entry that reflects your understanding of this topic.
Click on the link above to post your Journal Entry. Before posting your entry make sure it is grammar and spell checked. You are strongly encouraged to look at the grading rubric below to see how your entry will be scored.
Only the instructor will be able to see and comment on your journal. Your classmates will not be able to view your entry.
Unit 5 Journal Questions(please choose one):
Imagine that you are the head of a company considering investing in South Korea, China, or India. What might make one country more attractive than another? How would you characterize the cost of doing business in these markets? (Chapter 11);
What steps should multinational companies take to ensure that their subcontractors are behaving in an ethical manner towards employees? How should companies make human rights issues part of their overall policy?(Chapter 12);
In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? (Chapter 13).
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