03 Jul This milestone pertains to how the event or incident you have chosen has impacted the society surrounding the sport organization. The focal points of this m
Overview: This milestone pertains to how the event or incident you have chosen has impacted the society surrounding the sport organization. The focal points of this milestone relate to the varying factors that contribute to any changes that have occurred in the surrounding society.
Prompt: Submit a draft of the Impact portion of your final project. Be sure to address all critical elements as listed below. Review the questions below that pertain to varying aspects of how the event or incident impacted the society of your organization.
Guidelines for Submission: Your draft of the Impact portion must be 2 to 3 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.
Please note that the grading rubric for the draft submission of the Impact section of your final project is not identical to that of the final project rubric. The Final Project Rubric will include an additional “Exemplary” category that provides guidance as to how you can go above and beyond “Proficient” in your final submission.
Instructions
Submit a draft of the Impact portion of the final project. Be sure to address all critical elements from Section III in the Final Project Document. This milestone pertains to how the event or incident has impacted the society surrounding the sport organization. The focal points of this milestone relate to the varying factors that contribute to any changes that have occurred to the surrounding society.
Review the questions within Section III in the Final Project Document that pertain to varying aspects of how the event or incident impacted the society surrounding your organization.
For additional details, please refer to the Final Project Milestone Two Guidelines and Rubric document and the Final Project Document.
Johnathon Blake Davis
2-1 Milestone One: Draft of Overview and Societal
SPT 510
Professor Ledford
June 18, 2022
2-1 Milestone One: Draft of Overview and Societal
Topicc: Major League Baseball – Pete Rose Gambling 1989
Major League Baseball is a professional baseball organization founded in 1876; it is known as the famous oldest professional sports league in the world. Originated in the United States, the organization has headquarters in a number of other countries and counties. Players in the MLB belong to different racial identities, but most are white, making up 78% of all professional players. There are 7.2% Hispanics and 6.8% African Americans (Zippia, 2022). Major League Baseball has remained a responsible team for serving the community through their performance or extra efforts to enhance communities. A statement by the vice president of corporate social responsibility at Major League Baseball shows the organization's commitment to serving the expectations of community members in different ways. The statement is, “Major League Baseball strives to provide the premier form of athletic entertainment in a manner that is fun and socially responsible while strengthening and enhancing the communities in which we operate” (LeGrande, 2020). Through these efforts, the league established a positive image in the community and engaged fans.
Moreover, looking at the organization's history, a number of embarrassing acts by well-known and praised players imply a greater effect on the social perception of the organization. Pete Rose was a famous baseball player who set dozens of records because of his desire to win and aggressive play. Working as a baseball player for three decades, Pete Rose breaks the record of Ty Cobbs for the most hits ever. He made this achievement on September 11, 1985, and earned a nine-minute ovation over it. Because of his overwhelming career in baseball, he earned the nickname "Charlie Hustle" from his fans. He also worked as Red's manager. In 1989, news emerged that Pete Rose was gambling on the baseball team (ABC, 2022). This news sets numerous debates about the super-hit leader of the baseball team and whether he could do this or not. Rose didn't admit his gambling for fifteen years, and investigations remained in the process. Investigations in 1989 revealed Rose's history of gambling on different sports, but at this time, he gambled on his team in baseball. In 2004, Rose confessed his gambling in his publication, "My Prison without Bars,” along with his grievance and regrets for lying with baseball officials for fifteen years (ABC, 2022). Upon asking about his confession, Rose replied that he thinks it's time to take responsibility as he is already fourteen years old. After the confession, the league bans Rose that he cannot participate in Major League Baseball or any baseball organization as he is no longer eligible for the hall of fame.
One of the major effects of this case on the organization was that they lost their legend, who used to play as his passion and won most of the matches for the organization. Before that event, Pete Rose was a player with huge fan bases who came into the stadium wearing Red's glasses in his support. But after his confession of gambling in baseball, the organization lost the fan base and stadium crowds. Fans are action-loving, and when they do not find something interesting happening around, they won't come out to make crowds. After that incident, MLB introduced numerous changes in its operations and structure. For example, the organization considered increasing players' salaries to prevent them from choosing dark sides for money. Rose committed gambling for money, and for money, he didn't care about the name he made in the heads of his fans. An act of a player disturbed the position of MLB in a community where it established a strong image by working on its players (Nightenagle, 2018).
Societal Perception: Values and Purpose
The event discussed above by a player of Major League Baseball takes place in the United States. The community coincides sports with cultural values as it defines ethics and morals attributed to athletes and society. Sports and sports organizations are essential parts of the U.S. community where people practice it to enhance their physical and mental well-being daily. People are emotionally connected with their favorite players in the community where the event happened. Sports comprise cultural and communal importance for Americans.
Along with Major League Baseball, several other sports organizations are working for the community to help them participate in different programs to enhance their living standards (Macri, 2012). Private, government and community-based sports organizations have different goals and perceptions. Major League Baseball established a positive image of the organization in the community by adopting a practical community engagement strategy. The organization serves poor and helpless people by providing them with food and other necessities.
The community understands the organization's purpose because baseball is not just a sport for Americans but a symbol of their integrity. Thus, the organization's ability to provide equal opportunities to everyone is praised at the community level. The organization plays its corporate social responsibility activities to maintain a positive impression on the community and eliminate harm to people. According to a recent survey, Major League Baseball is the most popular baseball team in North America, and the majority of fans of the organization are aged 35-44 years (Gough, 2022). A number of community-focused programs initiated by the organization set a positive perception on a community level.
Societal Perception: Reinforces Cultural Norms
The organization has perpetuated a positive image since its origin because of its community-centered approach, profitable economy, fan base and corporate social responsibility. But the event that happened in 1989 distorted the community's perception of the organization. Gambling was severe conduct in baseball, affecting the organization's value because Americans are closely connected with baseball players. The organization lost its fan-base ratio, its economy slightly drowned, and numerous other challenges occurred. Gambling is an ethical, legal and moral theft, and it was conducted by a super-hit player of the organization that initiated a major responsibility towards the organization. Cultural norms that the organization is committed to delivering were in question. But by punishing the player who committed gambling, the organization delivers a message to the community that gambling is not acceptable by anyone, whether a practitioner or a super-hit player. The organization is committed to preserving core human values and showcasing the values, heritage and norms of baseball by serving the needs of players (MLB, 2014). The incident also affected the organization's social perception because it failed to preserve baseball values and norms.
After that incident, the organization changed its player management structures to improve players' positions by increasing salaries so that players do not choose dark ways to earn money. That event was a dark spot on the community-centered approach of the league, and the action of a famous player put the organization in enormous challenges.
References
ABC. (2022). Pete Rose Admits He Bet on Baseball. Retrieved from https://abcnews.go.com/Primetime/story?id=132415&page=1
Gough, C. (2022, June 16). MLB interest level in the U.S. 2022, by age. Retrieved from https://www.statista.com/statistics/1100122/interest-level-baseball-age/
LeGrande, M. (2020, December 23). “Major League Baseball strives to provide the premier form of athletic entertainment in a manner that is fun and socially responsible while strengthening and enhancing the communities in which we operate.”. Retrieved from https://www.mlb.com/news/mlb-community-efforts-for-2020-holiday-season
Macri, K. J. (2012). Not Just a Game: Sport and Society in the United States. Retrieved from http://www.inquiriesjournal.com/articles/1664/not-just-a-game-sport-and-society-in-the-united-states
MLB. (2014). MLB (Major League Baseball) mission statement. Retrieved from https://mission-statement.com/mlb-mission/#:~:text=We%20achieve%20our%20beliefs%20by,the%20unique%20needs%20of%20players.
Nightenagle, B. (2018, May 14). MLB is powerless to stop gambling on baseball. That doesn't mean it should endorse it. Retrieved from https://www.usatoday.com/story/sports/mlb/columnist/bob-nightengale/2018/05/14/mlb-gambling/609719002/
Zippia. (2022, April 18). PROFESSIONAL BASEBALL PLAYER DEMOGRAPHICS AND STATISTICS IN THE US. Retrieved from https://www.zippia.com/professional-baseball-player-jobs/demographics/
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SPT 510 Final Project Milestone Two Guidelines and Rubric Overview: This milestone pertains to how the event or incident you have chosen has impacted the society surrounding the sport organization. The focal points of this milestone relate to the varying factors that contribute to any changes that have occurred in the surrounding society. Prompt: Submit a draft of the Impact portion of your final project. Be sure to address all critical elements as listed below. Review the questions below that pertain to varying aspects of how the event or incident impacted the society of your organization. Specifically, the following critical elements must be addressed:
III. Impact Within this section, you will investigate the impact the event or incident has had on the surrounding society. In doing so, you will need to:
A.
Evaluate the economic impact the selected sport organization has had on the surrounding society. Provide examples to support your response. B. Describe the different factors that determined the economic impact of the event or incident. C. Describe the different factors that determined the sociocultural impact of the event or incident. D. Summarize the changes the organization has made following the event or incident that have impacted society. E. Summarize the roles public policy and the law play within the sport organization and the selected event. F. Analyze the impact of your organization in bringing about cultural and political change as a result of the event or incident. G. Analyze the surrounding society’s response to the positive and negative effects of the event or incident. Provide examples to illustrate your
response. H. Describe how the surrounding society’s perception of the organization changed as a result of the event or incident.
Guidelines for Submission: Your draft of the Impact portion must be 2 to 3 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. Please note that the grading rubric for the draft submission of the Impact section of your final project is not identical to that of the final project rubric. The Final Project Rubric will include an additional “Exemplary” category that provides guidance as to how you can go above and beyond “Proficient” in your final submission.
Rubric Critical Elements Proficient (100%) Needs Improvement (85%) Not Evident (0%) Value
Impact: Economic Impact
Evaluates the economic impact the selected sport organization has had on the surrounding society, supporting response with examples
Evaluates the economic impact the selected sport organization has had on the surrounding society, but evaluation is cursory or contains inaccuracies or is not supported with examples
Does not evaluate the economic impact the selected sport organization has had on the surrounding society
5
Impact: Factors Describes the different factors that determined the economic impact of the event or incident
Describes the different factors that determined the economic impact of the event or incident, but description is cursory or contains inaccuracies
Does not describe the different factors that determined the economic impact of the event or incident
5
Impact: Sociocultural Impact
Describes the different factors that determined the sociocultural impact of the event or incident
Describes the different factors that determined the sociocultural impact of the event or incident, but description is cursory or contains inaccuracies
Does not describe the different factors that determined the sociocultural impact of the event or incident
5
Impact: Following the Event
Summarizes the changes the organization has made following the event or incident that have impacted society
Summarizes the changes the organization has made following the event or incident, but summary is cursory or contains inaccuracies or changes have not impacted society
Does not summarize the changes the organization has made following the event or incident
14
Impact: Public Policy and the Law
Summarizes the roles public policy and the law play within the sport organization and the selected event
Summarizes the roles public policy and the law play within the sport organization and the selected event, but summary is cursory or contains inaccuracies
Does not summarize the roles public policy and the law play within the sport organization and the selected event
18
Impact: Cultural and Political Change
Analyzes the impact of the organization in bringing about cultural and political change as a result of the event or incident
Analyzes the impact of the organization in bringing about cultural and political change, but analysis is cursory or contains inaccuracies
Does not analyze the impact of the organization in bringing about cultural and political change as a result of the event or incident
18
Impact: Positive and Negative Effects
Analyzes the surrounding society’s response to the positive and negative effects of the event or incident and includes specific examples to illustrate response
Analyzes the surrounding society’s response to the positive and negative effects of the event or incident, but analysis is cursory or illogical or examples do not effectively illustrate response
Does not analyze the surrounding society’s response to the positive and negative effects of the event or incident
14
Impact: Perception Changed
Describes how the surrounding society’s perception of the organization changed as a result of the event or incident
Describes how the surrounding society’s perception of the organization changed as a result of the event or incident, but description is cursory or contains inaccuracies
Does not describe how the surrounding society’s perception of the organization changed as a result of the event or incident
14
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
7
Total 100%
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SPT 510 Final Project Guidelines and Rubric
Overview The final project for this course is the creation of a report and press release. In this course, you will have the opportunity to analyze the role of sport in our society and vice versa. As a result, it is important to understand the social issues that can impact the development of sport organizations, the events sponsored by organizations, and the occurrences that involve sport organizations. As society continues to put more stock into sport organizations for entertainment, role models, and their economic contributions, the tide quickly turns when an event or incident besmirches the organization’s reputation. The immediate demand for a response and resolution due to societal pressure puts sport organizations in a challenging position to devise a solution that not only appeases the internal and external stakeholders, but also takes into consideration any and all potential economic, sociocultural, and political factors. Through researching and analyzing a particular event or occurrence involving a sport organization of your choice, you will learn how society’s perceptions impact sport organizations and how organizations respond to the various types of issues relevant in our society. For the final project, you will select a sport organization that has encountered an event or incident that impacted society’s perception of them from a provided list. Working as a consultant and from the organization’s perspective, you will investigate the issue, detail how the organization went about resolving it, and discuss the societal impact of the event. Most importantly, you will be required to analyze the surrounding society’s response and subsequent perception of the organization in how the event was handled. Finally, you will write a press release to external stakeholders, where you will explain the rationale behind the organization’s response and explain how potential events or incidents will be addressed. Choose one of the following sport organizations and events. If you wish to use an event not listed, please contact your instructor for approval.
Organization Individual(s) Allegation Year
Boston College Basketball team Point shaving 1978–79
Boston Marathon Rosie Ruiz Cheating 1980
Southern Methodist University Various boosters NCAA death penalty 1986
Major League Baseball Pete Rose Gambling 1989
Olympic ice skating Tonya Harding Assault for hire 1994
National Basketball Association Pacers and Pistons Brawl: “Malice at the Palace” 2004
Duke University lacrosse team Crystal Mangum Rape 2006
New England Patriots Bill Belichick Videotaping opposing team signals 2007
Louisiana State University Pokey Chatman Inappropriate sexual conduct 2007
BALCO (Bay Area Laboratory Co-Operative) Marion Jones Doping 2007
BALCO (Bay Area Laboratory Co-Operative) Barry Bonds Obstruction of justice 2011
Pennsylvania State University Jerry Sandusky Child sex abuse 2011
University of Miami Athletics Nevin Shapiro Provided improper benefits 2011
New Orleans Saints Gregg Williams Bounties paid to players 2012
United States Anti-Doping Agency Lance Armstrong Doping 2012
Biogenesis Alex Rodriguez Performance-enhancing drugs (PED) 2013
Biogenesis Ryan Braun Performance-enhancing drugs (PED) 2013
Women's National Basketball Association Brittney Griner and Glory Johnson Domestic violence 2015
U.S. Women's National Soccer Team Hope Solo Domestic violence 2015
National Football League Ray Rice Domestic violence 2015
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Six. The final submission is due in Module Nine. In this assignment you will demonstrate your mastery of the following course outcomes:
Evaluate how effectively sport organizations respond to society’s varied and changing expectations
Examine events or incidents that create challenges for sport organizations for their economic and societal impact
Analyze sport organizations for how they are perceived by and influence society
Apply best practices for addressing external stakeholders about challenging events to sport organizations
Analyze how sport organizations impact legal and public policy and politics in society
Prompt For this assessment, you will choose a college or professional sport organization from the list above and assume the role of a consultant within the organization. You have been tasked with investigating an issue that occurred and had a notable impact on the surrounding society’s perception of the organization. You will describe the issue and discuss how the organization responded, as well as how the issue altered society’s perception of the organization. This assessment will also require you to illustrate the issue’s political, economic, sociocultural, and legal impact on society. Finally, you will compose a press release to external stakeholders to explain management’s response and the rationale behind it. Specifically, the following critical elements must be addressed:
I. Overview A.
Select a sport organization and summarize the event or incident and its effects. B. Describe the specific challenges this event or incident presented to the organization.
II. Societal Perception In this section, you will analyze how the organization you selected is viewed by the surrounding society in which the event or incident took place. Specifically, you need to:
A.
Explain how the surrounding society values the sport organization and views its purpose. You might consider discussing the organization’s ongoing economic and sociocultural influence.
B. Determine how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated.
III. Impact Within this section, you will investigate the impact the event or incident has had on the surrounding society. In doing so, you will need to:
A.
Evaluate the economic impact the selected sport organization has had on the surrounding society. Provide examples to support your response. B. Describe the different factors that determined the economic impact of the event or incident. C. Describe the different factors that determined the sociocultural impact of the event or incident. D. Summarize the changes the organization has made following the event or incident that have impacted society. E. Summarize the roles public policy and the law play within the sport organization and the selected event. F. Analyze the impact of your organization in bringing about cultural and political change as a result of the event or incident. G. Analyze the surrounding society’s response to the positive and negative effects of the event or incident. Provide examples to illustrate your
response. H. Describe how the surrounding society’s perception of the organization changed as a result of the event or incident.
IV. Organization’s Response
Next, you will examine how the organization reacted to the event or incident and evaluate the success of the response. This information will inform your press release. Therefore, you need to:
A.
Explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident. B. Evaluate the effectiveness of the sport organization’s response to the event or incident. Provide evidence to support your response. C. Determine the specific laws and/or policies (both internal and external) that impacted how the sport organization approached resolving the
selected event or incident. Provide examples to support your response. D. Formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its
expectations of the organization.
V. Press Release Finally, using this worksheet, you will write a press release to explain the sport organization’s response to the event or incident to external stakeholders. Utilizing best practices, compose a press release where you:
A.
Provide a brief overview of the incident, stating only the necessary and appropriate facts that you would release to the public. B. Describe the response to the event or incident and how it was addressed by management. C. Explain how future events or incidents can and will be addressed based on the organization’s response to this situation.
Milestones Milestone One: Draft of Overview and Societal Perception In Module Two, you will submit a 3- to 4-page draft of the Overview and Societal Perception portions of the report. Address all critical elements from Section I and II above in this draft. Select and summarize an event or incident and describe the challenges the sport organization faces. Your analysis should be written from the perspective of the society with which the sport organization is affiliated. This means that you are answering both questions A and B in Section II above as if you were a member of the society surrounding the sport organization. This milestone is graded with the Milestone One Rubric. Milestone Two: Examine the Impact In Module Four, you will submit a 2- to 3-page draft of the Impact portion of the report. Address all critical elements from Section III above. This milestone pertains to how the event or incident has impacted the society surrounding the sport organization. The focal points of this milestone relate to the varying factors that contribute to any changes that have occurred to the surrounding society. Review the questions within Section III above that pertain to varying aspects of how the event or incident impacted the society of your organization. This milestone is graded with the Milestone Two Rubric. Milestone Three: Compose the Organization’s Response In Module Six, you will submit a 1- to 2-page draft of the Organization’s Response portion of the report. Address all critical elements from Section IV above. Critically analyze how the sport organization responded to the incident or event. Evaluate whether or not the organization’s response was successful. This milestone is graded with the Milestone Three Rubric. Final Submission: Report and Press Release In Module Nine, you will submit your report and press release. It should be a complete, polished artifact containing all of the critical elements of the final project. The report should reflect the incorporation of feedback gained on each milestone submitted throughout the course. Create the section V: Press Release using this worksheet. The final submission will be graded using the Final Project Rubric (below).
Deliverables
Milestone Deliverable Module Due Grading
One Draft of Overview and Societal Perception Two Graded separately; Milestone One Rubric
Two Examine the Impact Four Graded separately; Milestone Two Rubric
Three
Compose the Organization’s Response Six Graded separately; Milestone Three Rubric
Final Submission: Report and Press Release Nine
Graded separately; Final Project Rubric (below)
Final Project Rubric Guidelines for Submission: Your report and accompanying press release should be 8 to 10 pages using Microsoft Word, double-spaced with one-inch margins, use 12-point Times New Roman font, and the latest edition of APA formatting.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Overview: Event
Meets “Proficient” criteria and summary is exceptionally clear and contextualized
Selects a sport organization, summarizing the event or incident and its effects
Selects a sport organization, summarizing the event or incident and its effects, but summary is cursory or contains inaccuracies
Does not select a sport organization
3.82
Overview: Challenges
Meets “Proficient” criteria and demonstrates a complex grasp of the challenges the organization faced as a result of the event or incident
Describes the specific challenges the event or incident presented to the organization
Describes specific challenges the event or incident presented the organization, but description is cursory or contains inaccuracies
Does not describe specific challenges the event or incident presented the organization
3.82
Societal Perception: Values and Purpose
Meets “Proficient” criteria and demonstrates an insightful awareness of the influence the organization brings to the surrounding society
Explains how the surrounding society values the sport organization and views its purpose
Explains how the surrounding society values the sport organization and views its purpose, but explanation is cursory or contains inaccuracies
Does not explain how the surrounding society values the sport organization and views its purpose
4.77
Societal Perception: Reinforces Cultural
Norms
Meets “Proficient” criteria and makes cogent connections between the event or incident and stereotypes or cultural norms the organization has perpetuated
Determines how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated
Determines how the event or incident reinforced stereotypes or cultural norms, but stereotypes and norms were not perpetuated by the organization, or determination is cursory or illogical
Does not determine how the event or incident reinforced stereotypes or cultural norms
4.77
Impact: Economic Impact
Meets “Proficient” criteria, and examples provided demonstrate a sophisticated understanding of the organization’s economic impact
Evaluates the economic impact the selected sport organization has had on the surrounding society, supporting response with examples
Evaluates the economic impact the selected sport organization has had on the surrounding society, but evaluation is cursory or contains inaccuracies or is not supported with examples
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