17 May Post an analysis of the role of influencers in marketing

Discussion:

The Role of Influencers in Marketing When you think of the term influencer, a certain persona or even a specific person may come to mind. For example, you may think only of the application of social media influencer, but the definition can be more expansive than that. The term itself refers to anyone who is able to influence others. It could be argued, then, that influencers have likely existed since the advent of goods and services being exchanged. In this Discussion, you will consider the role of an influencer in promoting a brand to you or to someone you know.

To prepare for this Discussion: Consider an experience with a brand that you or someone you are close to discovered specifically through an influencer. (Note: This could refer to any type of marketing, whether on social media or elsewhere.) It can be a product or service that you or someone you know purchased, used, or simply gained an awareness of, as long as you or someone you know would never have known about it without the influencer’s endorsement.

Post By Day 3

Post an analysis of the role of influencers in marketing, including the following: Briefly describe your experience (or the experience of someone you know) with a brand that was introduced by an influencer. Be sure to include the brand, the product or service, and the influencer in your description. Appraise the effectiveness of this influencer in promoting the brand. For example, did they persuade you (or someone you know) toward the brand, or did they have the opposite effect? Identify two to three benefits of influencer marketing compared to other forms of marketing. Identify one or more risks a brand might face by collaborating with an influencer. Include a real world example of at least one of these risks being realized.

Assignment: 

Marketing Strategies to Influence Buyer Behavior: Product and Service Innovation For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. This analysis will be divided into three separate presentations. Last week, you submitted the first presentation on incorporating the consumer. This week, you will create and submit a presentation on incorporating product and service innovation. In Week 3, you will submit a third presentation on incorporating marketing in the technological era. With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources. To prepare for this Assignment: Download the Week 2 Assignment Template. 

By Day 7 Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 4 slides, excluding references: Incorporating Product and Service Innovation Analyze how marketing strategy development is shaped by influencers. 

To participate in this Discussion: Week 2 Discussion Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influence. To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following: Describe the organization (including what type of company it is, what sector/industry it is in, et cetera). Provide specific examples of how the organization employs (or employed) creativity and innovation through the use of social media influence in its business practices.