31 Mar Building and Sustaining Customer Relationships via Marketing Technology
Overview:
Illustrated in Table 6.1 is the marketing technology development path broken down into
three major phases: Mass Communication, Database Marketing, and Integrated
Marketing.
Write a short report that explains how each of these methods is used. In your
explanation, include an example of a company that is searchable online that practices
this particular marketing technique. Include the website address of the company in your
write up. Do you agree or disagree with their marketing techniques towards building and
sustaining customer relationships? Explain your responses.
Instructions:
• Prepare a short report in response to the question above.
• Include the website address of the company you are using as an example.
Requirements:
• Submit a Word document in APA format.
• Minimum of three pages in length, excluding the Title and Reference pages.
• At least three references.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write
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