20 Mar Revenue management blog
I need you to prepare a blog post on a revenue management topic. The topic needs to be submitted ideas in writing.
- you are required to submit a written blog (maximum 5 pages excluding cover page and references).
- The blog should include the following components:
- It is aligned with important revenue management topics of the time
- It covers a very specific topic in detail
- It attempts to solve specific issues/problems and offers actionable advice
- It attempts to use custom visuals to simplify ideas presented in the blog
- It shares relevant resources and tools
- It is written in a conversational tone
(Source: https://www.semrush.com/blog/components-useful-high-quality-blog/) Please take a look at this link to get more information and insight about blog writing.
Here are the revenue management blogs
https://www.duettocloud.com/library
https://ideas.com/blog/
https://www.otainsight.com/resources/blog
https://www.pegs.com/blog/category/hotel-distribution-and-revenue-strategy/
Here are a few books and articles that will be of help about revenue management in hospitality
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Hayes, D. K., & Miller, A. (2010). Revenue management for the hospitality industry. NJ: Wiley & Sons Inc. |
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Ingold, A., Yeoman, I., & McMahon-Beattie, U. (Eds.). (2000). Yield management: Strategies for the Service Industries. Second Edition. UK: Thomson Learning. |
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Macdivitt, H., & Wilkinson, M. (2012). Value-based pricing. The McGraw-Hill Companies. Talluri, K. T., & Van Ryzin, G. J. (2005). The theory and practice of revenue management. New York, NY: Springer. |
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Tranter, K. A. (2009). An introduction to revenue management for the hospitality industry: Principles and practices for the real world. Pearson Education India. |
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Shy, O. (2008). How to price: A guide to pricing techniques and yield management. UK: Cambridge University Press. |
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Pak, K. (2005). Revenue management: New features and models. The Netherlands: Erasmus University Rotterdam. |
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Yeoman, I., & McMahon-Beattie, U. (2004). Revenue management and pricing: Case studies and applications. UK: Thomson Learning. |
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Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S., & McMahon-Beattie, U. (Eds.). (2012). Festival and events management. UK: Routledge |
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Denizci Guillet, B., & Mohammed, I. (2015). Revenue management research in hospitality and tourism: A critical review of current literature and suggestions for future research. International Journal of Contemporary Hospitality Management, 27(4), 526-560. |
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Gibson, A. (2021). A Short How-To Guide to Hotel Market Segmentation. Retrieved from: https://www.upstay.tech/a-short-how-to-guide-to-hotel-market-segmentation/ |
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HQ Revenue. (2021). Market Segments for Hotels: Want to Know Which Generate the Most Revenue?. Retrieved from: https://blog.hqrevenue.com/hotel-market-segments |
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Gubanski, A. (n.d.). Inventory Management. Retrieved from: https://taktikon.com/revenue-managers-lesson-inventory-management/ |
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Heo, C. (2021). Revenue Management: From Demand Management to Revenue Generation. Retrieved from: https://www.hospitalitynet.org/opinion/4104844.html |
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Weatherford, L. R., & Kimes, S. E. (2003). A comparison of forecasting methods for hotel revenue management. International Journal of Forecasting , 19 (3), 401–415. |
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Hammond, J. H., & Sesia, A. (2018). Ceasars Entertainment. Harvard Business Review. |
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Applegate, L. M., Piccoli, G., & Pigni, F. (2016). Duetto: Industry transformation with big data. Harvard Business Review. |
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SiteMinder. (n.d.). Hotel revenue management: Strategies to boost topline revenue at your property. Retrieved from: https://www.siteminder.com/r/hotel-revenue-management-strategies/ |
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Kapichin, A. (2020). The future of hotel revenue management: Attribute-Based Pricing (ABP). https://www.hotelrevenueinsights.com/the-future-of-hotel-revenue-management-attribute-based-pricing-abp/ |
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Doug, R. (2021). It’s Not Just a Room – The Benefits of Attribute-Based Selling in Hotels. Retrieved from: https://www.amadeus-hospitality.com/insight/the-benefits-of-attribute-based-selling-in-hotels/ |
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Noone, B. M., & Lin, M. S. (2020). Scarcity-Based Price Promotions: How Effective are they in a Revenue Management Environment? Journal of Hospitality & Tourism Research, 44(6), 883-907. |
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Denizci Guillet, B. (2020). Online upselling: Moving beyond offline upselling in the hotel industry. International Journal of Hospitality Management, 84. https://doi.org/10.1016/j.ijhm.2019.102322. |
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Mohammed, I., Denizci Guillet, B., & Law, R. (2014). Competitor set identification in the hotel industry: A case study of a full-service hotel in Hong Kong. International Journal of Hospitality Management, 39, 29-40. |
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