20 Mar Company Plan
Develop a strategic plan for a company, division, or unit of company of their choosing. If a division or unit is chosen, make sure that the division or unit has a separate profit and loss statement. The selected company can be one at which you work or another company in which you are interested.
However, you must be able to obtain financial information for the chosen company!!!
Completed Strategic Papers should be 10-12 pages in length (in addition to the Cover Page, Executive Summary, References, and Appendices) doubled-spaced and should include the following sections
Cover Page
Executive Summary
Company Analysis that provides:
- Review of the history, development, and growth of the company over time.
- Identifies the companys internal strengths and weaknesses.
- Explains the nature of the external environment surrounding the company.
- Provides a SWOT analysis.
- Discusses the corporate-level strategy that the company is currently pursuing.
- Explains the companys business level strategy.
- Analyzes the companys structure and control systems and how it effectively matches its strategy.
o Provides recommendations for the company moving forward (be sure to include implementation plans).
References
Appendices (if any)
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