20 Mar Marketing midterm
Pick any company of your choice. At the top of your essay, clearly write the name of your selected company, its website URL, and write a short paragraph in which you explain why you selected it.
Suppose that you are applying for a position in the marketing department of that specific company. During your interview process, your recruiter says:
“We need to hire someone who can help develop a new product/service for our company. Specifically, we need someone who can increase our market knowledge, to make sure that our new product/service best fits market needs.”
“Could you please write a paper in which you explain the process that you would follow to complete your work? Show us that you would be able to apply your course material in a way that increases our market knowledge methodically, leading to a carefully developed new product/service. In other words, show that you master the frameworks / concepts / methods that you have learned in your marketing course. You DO NOT need to pitch us specific product/service ideas, because what matters is that we trust your mastery of the process.”
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