You are to role-play an independent consultant for this assignment.  Research a company or industry that is modifying its operations to attract Millennials.  Prepare your submission as a combination impact study and recommendation paper.  Basically, you are documenting how Millennials are impacting the company/industry, and how the organization should be trying to go after the Millennial market or complete with it.  Also, include any risks you identify. Avoid companies such as Chipotle, Panera Bread, Starbucks, and Chick-fil-a who built their business by targeting Millennials. You are looking for companies/industries likely to be impacted if they do not target Millennials, and their futures may be at risk.

Instruction Guidance: It would be prudent to consider content covered in chapter 4 of the textbook; however, there are many other useful resources available on the Internet and in the literature to support the construction of your action plan. 

There is no minimum or maximum in terms of the word count; however, the response should explicitly address all required components of this discussion assignment. The document should be prepared consistent with the APA writing style and reflect higher-level cognitive processing (analysis, synthesis, and or evaluation).