The article reviews should contain a minimum of 500 words, excluding cover page/references section, and should follow the most current edition of APA formatting. The article is selected by the instructor and is worth 25 points.

Please submit Article Review 2 to this Dropbox.

Assignment instructions: 

Step 1: View the two videos and read the two articles about Target's Failure in Canada. (estimated time: 45-60 mins)

• Global Toronto: Retail: Why Target Canada Failed  (5 mins)
• Failed Projects – Target Canada 8 mins)
• Article: Harvard Business Review: Why Target’s Canadian Expansion Failed
• Article: The Globe and Mail: How Target botched a $7-billion rollout

Step 2: Learn about a Pestle Analysis.  PESTLE is a mnemonic:  

• Pestle Analysis – What is PESTLE Analysis? A Tool for Business Analysis 
  • PESTLE is a mnemonic:
    P – Political
    E - Economic
    S - Social
    T - Technological
    L - Legal
    E - Environmental
• Utilize the PESTLE Analysis framework (Political, Economic, Social, Technological, Legal, and Environmental) forces to assess the market and business position that Target faced upon entry into Canada.
• Then, select at least ONE or more of the six key PESTLE factors to focus on. Prepare a brief case analysis, describing Target's actions related to that factor or factors.

Submit your paper by the due date.

Attachments areaPreview YouTube video Retail: Why Target Canada FailedRetail: Why Target Canada FailedPreview YouTube video Failed Projects – Target CanadaFailed Projects – Target Canada

https://www.youtube.com/watch?v=MSi_kvDFdZM