02 Dec Between Starbucks, eBay, or Johnson & Johnson

Order Instructions

**IMPORTANT**IMPORTANT**IMPORTANT**

Every section of the paper should be titled and bolded as noted in the instructions below.

 

**PLEASE READ DIRECTIONS COMPLETELY. THIS PAPER NEEDS TO **BE EXACTLY HOW THE INSTRUCTIONS SAY. (I am saying this because I purchased a powerpoint assignment and the instructions were not followed specifically to the tee, and I ended up with a grade of 30 out of 100. THANK YOU

 

Case Analysis

Week 6 BUSN412 Business Policy

Outline and Grading Guide (100 points)

Choose a case from the textbook for this assignment from the following list.

Case 07 – World Wrestling Entertainment

Case 09 – Fresh Direct

Case 11 – Kickstarter

Case 14 – Pixar

Case 16 – Heineken

Case 17 – Ford

Case 19 – Johnson & Johnson

Case 23 – Starbucks

Case 30 – eBay

COMPANY NAME, WEBSITE, and INDUSTRY

State the company name, website address, and industry.

BACKGROUND and HISTORY

Briefly describe the company in the case analysis. What is their primary business, who were

the officers or key players described in the case study? If the case study company is

currently in business, list the company’s current CEO, total sales, and profit or loss for the

last year where data is available. Identify key events or phases in the company’s history.

Describe the performance of this company in the industry. Visit the company’s website and

use http://finance.yahoo.com and/or some other financial search engine to find this data.

(10 points)

NOTE: Make sure to use APA citations throughout the paper. The textbook should be

cited if it is the source of information. If you are not familiar with APA citation, refer

to the APA tutorial in Student Resources.

ANALYSIS VIA PORTER’S FIVE FORCES MODEL

Analyze the competitive environment by listing the threat of new entrants, the bargaining

power of buyers, the bargaining power of suppliers, the threat of substitute products and

services, and the intensity of rivalry among competitors in the industry (Chapter 2).

Summarize your key points in a figure. (25 points)

STRATEGY USED

How does this company create and sustain a competitive advantage? What strategy from

the readings was undertaken by this company? Were they successful? Can all companies

use this strategy? How is the strategy affected by the life cycle in the industry? Remember

to reference Porter’s generic strategies identified in the textbook (Chapter 5), THIS IS

CRITICAL. (25 points)

Specific STRATEGY

2

Choose two specific strategies from this list.

Related Diversification

Achieving Competitive Advantage

Entry Mode

Entrepreneurial Strategy

Creating Ambidextrous Organization Designs

Leadership

Apply them in detail to the organization. Be sure to think strategically and show the results

clearly. Use the strategy as a sub-header for each section so it is clear what is being

applied. (25 points)

COURSE OF ACTION RECOMMENDED

If you were in a position to advise this company, what strategy would you recommend to

sustain competitive advantage and achieve future growth? Be specific and list the steps the

company should take for successful implementation of your course of action. (5 points)

OPINION

What do you think of this case study? Describe what you believe are the lessons learned

from this case. (5 points)

REFERENCES

When you have completed the paper using the above sections, insert a page break and

have a separate reference page. The references should be listed in accordance with the APA

guidelines as shown in the tutorial. (5 points)

FORMAT

 Use a title page.

 Font: Use Times New Roman, 12 point.

 Place your name in the upper left-hand corner of the page.

 Each section of your paper should be headed by the bolded, capitalized item

described above.

 Indent paragraphs.

 Insert page numbers bottom right.

3

 Paper length should be two double-spaced pages not including title page,

references, or illustrations and tables.

 Use APA citations throughout the paper. If you are not familiar with APA

citation, refer to tutorial, which is contained in the last section of our course

Syllabus.

 Include a separate Reference page at the end of the paper.

 Please prepare reference page as follows.

REFERENCES

When you have completed the paper using the above sections, insert a page break and

have a separate reference page. The references should be listed in accordance with the APA

guidelines, for example:

Dess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management (8e). Boston: McGraw-

Hill Irwin.

Side Notes

 Save your paper in the following format: Your last name, initials of your first

and middle name, and the company discussed in the case study.

EXAMPLE: If your name is Edward R Jones and you are writing a case study