18 Nov Importance of Communication in Business Today
Importance of Communication in Business Today
[WLOs: 1, 3] [CLO: 2]
Prior to beginning work on this assignment, read the article 8 Steps to Make a Great Speech (Links to an external site.)
https://www.inc.com/eric-v-holtzclaw/make-a-great-speech-eight-steps.html
and use these steps to record yourself giving a speech to your organization about the importance of communication within the business today. Watch the Week 2 Assignment video above with Brenda Forde, Program Chair of MBA, interviewing Steve Forbes.
For this assignment, you will submit a 3-5-minute video recording to Canvas using the Submit Assignment button located in the upper right corner of this assignment page. When you are ready to record or upload your video, select Record/Upload Media. The “Record Media” tab will allow you to record and submit a video using your computer’s microphone and camera. The “Upload Media” tab will allow you to select an MP4 file from another video recording tool for your submission.
In your video recording,
• Identify key leadership competencies as they relate to communication.
• Relate the leadership competencies to a current or past leader.
The Importance of Communication in Business Today video recording
• Must be 3 to 5 minutes in length.
All submissions require an upload of the video to the online classroom. Submission of a link to a video does not fulfill the submission requirements.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
Video transcript
BUS621 WEEK TWO | ASSIGNMENT[MUSIC PLAYING] We welcome Steve Forbes back to get his thoughts on leadership and some specific skills in communication. In January 2018, Dean Brenner, a recognized expert in persuasive communication, wrote an article in Forbes Magazine. It was titled, “To Communicate Well Listen First.” The article went on to discuss why listening is the initial key to communication. Steve, in your experience as a leader, what do you feel is the most important aspect of communication, besides listening? Well, knowing what you’re talking about. Or if you’re going in an area where it’s unknown– where you don’t have all the facts– convey that you will get whatever you need to get the job done. Everyone knows that you always can’t paint by the numbers when you face a situation. So you have to convey that you have that artistry, that judgment, that understanding– that you’re going to be able to pull this thing through. And that’s the key in terms of leadership. And you may stumble, but if people have faith in you, you can get up and move forward. [MUSIC PLAYING]
Grading rubric
Description:
Total Possible Score: 7.00
Identifies Key Leadership Competencies As They Relate to Communication
Total: 3.00
Distinguished – Clearly and accurately identifies key leadership competencies as they relate to communication.
Proficient – Identifies key leadership competencies as they relate to communication. Minor details are missing or slightly unclear.
Basic – Vaguely identifies key leadership competencies as they relate to communication. Relevant details are missing and/or unclear.
Below Expectations – Attempts to identify key leadership competencies as they relate to communication; however, significant details are missing.
Non-Performance – The identification of key leadership competencies as they relate to communication is either nonexistent or lacks the components described in the assignment instructions.
Relates the Leadership Competencies to a Current or Past Leader
Total: 3.00
Distinguished – Thoroughly relates the leadership competencies to a current or past leader.
Proficient – Relates the leadership competencies to a current or past leader. Minor details are missing.
Basic – Partially relates the leadership competencies to a current or past leader. Relevant details are missing.
Below Expectations – Attempts to relate the leadership competencies to a current or past leader; however, significant details are missing.
Non-Performance – The relation of the leadership competencies to a current or past leader is either nonexistent or lacks the components described in the assignment instructions.
Video Recording: Video Duration
Total: 1.00
Distinguished – The duration of the video recording was greater than four minutes.
Proficient – The duration of the video recording was less than four minutes but greater than three minutes.
Basic – The duration of the video recording was less than three minutes but greater than two minutes.
Below Expectations – The duration of the video recording was less than two minutes but greater than one minute.
Non-Performance – The duration of the video recording was less than one minute.
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