20 Sep Digital Marketing
select one brand (product or service) and analyze how that brand utilized a digital marketing strategy to communicate to its target customers during the coronavirus pandemic–in China.
The essay will include:
Identification of product or service; country of analysis; pre-pandemic marketing approach; pandemic impacted marketing approach (strategy and tactics); description of which basic marketing principles were either followed or changed; what new digital marketing practices may be continued post pandemic, and why.
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