21 Sep NDC Health Corp. is a U.S.-based
Question 1
NDC Health Corp. is a U.S.-based company that provides North American pharmaceutical manufacturers with market research on prescription drug sales. It recently started distributing commonly-used prescription drugs in the United Kingdom. Since it was new to the wholesaling end of the pharmaceutical business, NDCHealth was implementing a __________ strategy.
- Diversification
- market development
- product penetration
- market penetration
- product development
Question 2
With regard to business definition, railroads may have lost business because of they:
- defined their business too narrowly.
- defined their business too broadly.
- priced their services too high.
- are simply an outmoded form of transportation.
- are too slow and cumbersome.
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