07 Apr Case: The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?
1. Do a better-off test for Disney – Pixar relationship (independently of whether it is alliance or common
ownership): are there positive (negative) synergies if Pixar and Disney are in an exclusive relationship
compared to if they act independently?
2. Compare the value of Pixar and Disney together (from Q1) to the value that could be created if they worked
with different partners instead: what if Pixar partnered with a movie studio other than Disney? What if Disney
worked with another CG animation studio instead of Pixar?
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