03 Feb For this assignment you will follow the strategic management process by performing an environmental scan
This four-page assignment measures your mastery of ULOs 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, and 3.2.
In Unit II you selected a firm (Johnson & Johnson) with global operations and discussed the key points from its global strategy and your perceptions of the firm.
For this assignment you will follow the strategic management process by performing an environmental scan (analysis) of the firm selected in Unit II. Address the following prompts within your assignment:
1. Perform an external environmental analysis of the firm:
a. Macro-level PESTEL analysis
b. Industry environment: Porter’s five forces
c. Competitive environment
d. Strategic group analysis
2. Perform an internal analysis of the firm using the resource-based view:
e. What are the firm’s resources, capabilities, and competencies?
f. Does the firm possess valuable, rare, costly to imitate resources, and is it organized to capture value from those resources: VRIO analysis?
g. What role do leaders play in driving innovation?
3. Analyze the firm’s current business-level and corporate-level strategies:
h. Business-level strategy: product market positioning
i. International strategy: geographic scope and mode of entry
j. How are these strategies being implemented? Examine how the firm incorporates sustainability into its planning.
k. How does innovation drive strategy and contribute to competitive advantage?
4. Analyze the firm’s performance:
l. Use both financial and market-based measures.
m. How does the firm compare to its competitors as well as the industry average?
n. What trends are evident over the past 3 to 5 years?
o. Consider the perspectives of multiple stakeholders” internal and external.
p. How does the firm possess a competitive advantage? How can it be sustained?
Be sure to include an introduction and a conclusion. Your assignment should be at least four pages. Use at least six sources to support your assignment; the course text must be used as a source for this assignment. Use APA Style to format this assignment and all references and citations.
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