06 Oct The purpose of this assignment is to understand the decision-making process for consumer behavior.? Identify a brand that recently launched a new product (e.g., Apple?s
The purpose of this assignment is to understand the decision-making process for consumer behavior.
Identify a brand that recently launched a new product (e.g., Apple’s Vision Pro, Coca-Cola’s Creations). Using the resources provided in the class and topic resources, provide a 500- to 750-word analysis addressing the following items:
- Identify the relevant segmentation for the product and then explain the characteristics within each segment that makes up the target market.
- Explain the insights into the consumer’s psychological needs that have influenced the product’s functions, features, and design. As you develop your explanation, consider the following psychological concepts: motivation (as described by Maslow's hierarchy of needs), perception, learning (including both behavioral and cognitive approaches), as well as values, beliefs, and attitudes.
- How did the brand help consumers through the decision-making process? Explain each step in the process and how the brand enhances relationship marketing during the decision-making process.
- Explain how the brand may have used the seven stages in the new-product development process. What could the brand have done differently in these steps to improve the chances of success with the new product?
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