Topic: E-Waste 

Assignment: Social Media Campaign Analysis

For this assignment, you will analyze a social media campaign related to the environmental topic you selected for your communications project. The goal is to evaluate how the campaign uses different platforms to reach its audience while staying consistent in its message and purpose.

Instructions:

1. Identify a real social media campaign that relates to your chosen topic (e.g., plastic reduction, clean energy, wildlife protection, climate action, etc.).
2. Briefly describe the campaign’s purpose. What are the inferred goals or calls to action? (e.g., raising awareness, changing behavior, promoting a product or policy)
3. Specify the campaign’s target audience. Who are they trying to reach? (Consider age, interests, location, values, etc.)
4. Include two different posts from the same campaign, each from a different social media platform (e.g., one from Instagram and one from Twitter/X or TikTok).
5. Analyze how each post speaks to the target audience, considering:
   
   • The platform’s typical user base
   • The tone, visuals, hashtags, language, or interactivity
   • How the message supports the overall campaign objective
6. Offer 2–3 critiques of the campaign. These could be suggestions for improvement, notes on missed opportunities, or observations about messaging consistency or platform fit.

Requirements:

• No specific word count required, but you must fully address all six parts above.
• Use clear writing and proper grammar.