Industry analysis assignment

Detailed instructions

You are tasked with conducting an in-depth analysis of an industry of your choice. The analysis

should cover various critical aspects of the industry and its dynamics. While the points below serve

as a helpful guide, you are encouraged to explore other areas that are relevant to the industry you've

selected. Your goal is to develop insights into the industry’s future sales, revenue growth, pricing

trends, cost dynamics, and margin projections.

Breakdown of the Report Structure:

1. Introduction:

o Purpose: Provide a broad understanding of the industry.

o Key elements to include:

▪ Key Products: Describe the main products or services offered in the industry.

▪ Major Players: Identify the leading players in the industry.

▪ Recent Significant Events: Highlight key events or changes in the past 2-3 years

(e.g., mergers, acquisitions, market shifts, new regulations, etc.).

2. Industry Performance Outlook:

o Purpose: Assess the industry's potential for growth and future performance.

o Key areas to explore:

▪ Short-Term and Long-Term Growth Prospects

▪ Market Trends: e.g., shifts in consumer demand, emerging markets

▪ Competition from other industries and alternate products

3. Key Value Drivers:

o Purpose: Identify the main factors that contribute to the success and profitability of

the industry.

o Key areas to analyze:

▪ Technological Advancements

▪ Regulatory Landscape

▪ Consumer Preferences

4. Competition and Barriers to Entry:

o Purpose: Evaluate the competitive dynamics and the ease with which new companies

can enter the industry.

o Key areas to examine:

▪ Current Competition: How intense is the competition between the established

players?

▪ Barriers to Entry: Are there significant obstacles (capital costs, regulations,

economies of scale) that make it difficult for new companies to enter the market?

5. Demand-Supply Dynamics:

o Purpose: Understand the balance between demand and supply in the industry, and

how it affects pricing and margins.

o Key aspects to explore:

▪ Demand and Supply Balance: Are there any supply shortages, or is demand

outpacing supply?

▪ Major Expenses: What are the major costs for companies in the industry (e.g.,

production, raw materials, labor)?

▪ Margin Drivers: What factors help companies achieve profitability (e.g.,

economies of scale, operational efficiencies)?

▪ Pricing Power: How much control do companies have over pricing, considering

factors like bargaining power of suppliers and customers?

6. Potential Threats:

o Purpose: Identify risks that could hinder the industry's future growth and stability.

o Key threats to consider:

▪ Regulatory Changes

▪ Geopolitical Risks

▪ Disruptive Technologies

▪ Factors such as global economic conditions, shifts in demographics, or other

external events (like pandemics or natural disasters) that could affect the

industry’s performance.

Report Guidelines:

• Length: The report should be at least six pages long, single-spaced with a font size of 12.

• Data and Analysis: All claims and conclusions must be supported by credible data. Use

sources like Factset, Bloomberg, or other reputable research databases.

• Support Your Arguments: Ensure that all qualitative statements (e.g., "this industry is

growing rapidly") are backed by data, such as market growth figures, industry trends, or

relevant statistics.

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