The purpose of this assignment is to build and defend financial projections for your business idea. This includes estimating units sold, revenue, and costs for the first 3 years (12 Quarters) of the business.

Part 1

Build a pro forma Excel sheet estimating revenue and all operating cost items of the business for each of the first 3 years (12 quarters) of operation. Review the pro forma examples provided in the Topic 7 Resources. Pro forma estimates should be based on researched information and rational assumptions.

APA style is not required, but solid academic writing is expected. 

Part 2

Write a 750-1,000-word description of your pro forma spreadsheet, including the following items:

1. Estimate the market opportunity for your business. Provide realistic estimates of total addressable market, service addressable market, and service obtainable market sizes. Provide reference supporting your estimates, including market sizes and estimated penetration.
2. Describe how you developed the pro forma projected expenses and operating costs.
3. Explain your revenue estimates, variable costs, fixed costs, margin, and how your arrived at your figures.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.  

General Requirements 

Together, the Excel spreadsheet and summary should define and defend financial projections for your business idea as if you were presenting to key stakeholders. Submit both the pro forma Excel spreadsheet and the Word document.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.