17 Jan INNOVATION IN BUSINESS 2024-25 Report and Presentation: your Business Plan

You will need to:

(1) Develop and submit into Turnitin the Business Plan of YOUR OWN innovation project in a corporation or developing your own start-up in a sector of your choice, following the table of contents indicated below. You can continue with the innovation project in a corporation or start-up you developed in your midterm assignment or work on a different project.

(2) Make a group pitch presentation in-class of the Business Plan.

Table of Contents:

1. Executive summary

1. The idea, mission, vision, values of the company

1. The business opportunity and market it pretends to serve.

1. The competitor’s analysis

1. The industry analysis

1. The environmental analysis (PESTEL)

1. Strengths and weaknesses of the start-up and resulting opportunities and threats (SWOT)

1. 3-year future goals

1. Action Plan: Marketing & Sales, Operations, HR, IT, Legal, Financials

1. Implementation Schedule

1. Viability and Conclusions

1. References

· Use relevant vocabulary and concepts covered in the course.

· Use reliable sources of information.

· Information must be contextual

· Table of contents required

Formalities:

· Format: Powerpoint presentation (suggested)

· Number of slides: open (10-20 pages)

· Including Cover, Table of Contents, Images, Tables, Graphs. References and Appendix are excluded from the slide count.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

In-class pitch presentation

Learning outcomes: It assesses the following learning outcomes:

· Outcome 1: categorize and assess business opportunities and their feasibility

· Outcome 2: evaluate funding sources and their match with the business plan

· Outcome 3: demonstrate analytical and conceptual skills

· Outcome 4: demonstrate discussion and presentation techniques