Competency

Create marketing communication strategies to achieve organizational goals.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You and your partner have just started a new laundry pick-up company. You are the marketing person, and you need to explain the importance of having an Integrated Communications Strategy (IMC) to your partner. Your partner has no idea how to go about marketing a company or how to create a communication plan. You decided to create a presentation that will explain why you all should invest in an IMC strategy.

Instructions

Create a Microsoft PowerPoint presentation describing the importance of an IMC strategy.

Your PowerPoint slide presentation must encompass at least 8 slides using APA format (Title slide, Reference slide(s), citations) to discuss the following bullet points below. All slides must include speaker notes. Bullet format or short sentences should be used on slides, not paragraphs. The bulk of the information for each slide must be in the speaker notes. Make sure to submit your presentation in a PowerPoint file. If you submit a pdf file, the instructor cannot see the speaker notes.

• Slide 1: Title Slide
• Slide 2: Describe the importance of a marketing communication strategy for the laundry service company.
• Slide 3: Discuss the marketing goals for the company.
• Slide 4: Analyze how the marketing communication strategy connects to the marketing goal of the company.
• Slide 5: Discuss how the marketing communications strategy be measured.
• Slide 6: Include any additional information to support the IMC strategy to your partner.
• Slide 7: Conclusion
• Slide 8: References

Note: Speaker’s notes are required for this presentation.

A – 4 – Mastery

Comprehensive title slide which includes the name of the beverage.

A – 4 – Mastery

Comprehensive description of the new beverage changes (3 slides) with comparison of the old beverage vs the new beverage while incorporating speaker notes.

A – 4 – Mastery

Comprehensive explanation of the importance (at least three factors) of creating a consumer buyer profile and its components while incorporating speaker notes.

A – 4 – Mastery

Comprehensive consumer buyer profile (Persona) for the new beverage, was created using a template while incorporating speaker notes.

A – 4 – Mastery

Comprehensive description of the new marketing strategy for the new refreshed beverage based on the consumer buyer profile while incorporating speaker notes.

A – 4 – Mastery

Comprehensive Conclusion- Asking for the “buy in” or support for your concept. This was in the form of a question while incorporating speaker notes.

A – 4 – Mastery

Demonstrates exemplary attribution using at least two credible scholarly sources in a professional presentation including writing standards such as grammar, spelling, and punctuation.