Competency

Evaluate current and emerging digital marketing strategies.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

The Chief Marketing Officer (CMO) of a mobile dog grooming service, All Paws Clean, wants to add new emerging digital marketing technology to the marketing strategy. The CMO wants the membership to increase by 20% in the next six months. You are the marketing director, and the CMO wants you to research new emerging digital marketing technology that can be leveraged with the social media campaign, to help increase the membership.

Instructions

In a 3-page proposal, using APA format (Title page, Reference page, citations), for the CMO, you will be describing the emerging digital marketing technology that will fit in the social media campaign for All Paws Clean. Include the following in your proposal to the CMO: 

• Explore the influence of technology and innovation in driving the emergence of new digital marketing strategies.
• Discuss 3 key technological enablers shaping the future of digital marketing. Analyze the concept of personalization at scale in digital marketing. 
• Share how businesses can leverage data-driven insights to deliver highly personalized experiences to their audience.
• Explore the role of Augmented Reality (AR) and Virtual Reality (VR) in transforming marketing processes. How can these technologies enhance targeting, customer segmentation, and predictive analytics? 
• Propose innovative digital marketing strategies for All Paws Clean seeking to grow the business by 20% in six months. 
• Provide attribution using credible scholarly sources to justify your proposals and incorporate writing standards such as proper grammar, spelling, and punctuation.

A – 4 – Mastery

Comprehensive examination on the influence of technology and innovation in driving the emergence of new digital marketing strategies.

A – 4 – Mastery

Comprehensive discussion on at least 3 key technological enablers shaping the future of digital marketing with an analysis of the concept of personalization at scale in digital marketing.

A – 4 – Mastery

Comprehensive discussion on how businesses can leverage data-driven insights to deliver highly personalized experiences to their audience.

A – 4 – Mastery

Comprehensive description of the role of Augmented Reality (AR) and Virtual Reality (VR) in transforming marketing processes. Described how these technologies enhance targeting, customer, segmentation, and predictive analytics.

A – 4 – Mastery

Comprehensive proposal on innovative digital marketing strategies for All Paws Clean seeking to grow the business by 20% in six months

A – 4 – Mastery

Demonstrates exemplary attribution using at least two credible scholarly sources in a professional document including writing standards such as grammar, spelling, and punctuation.